About us

Just as these supercars get better with age, our level of knowledge and experience has expanded over the years making us now one of the leading companies to take care of your pride and joy. 

The South Coasts' independent specialists devoted to Ferrari, Maserati and Lamborghini. Established name, traditional values and a highly personal service at a competitive price. With a professional team who have between them over 40 years experience, we passionately believe in quality and integrity, applying the highest possible standards in everything we do.




Emblems DNA

Emblem Sports Cars (UK) started life in 1972 when the founders – John and Maria Woodfield - purchased a 24 year old country business known as Pimperne Garage in Dorset. Their objective was to provide the South Coast with a service for high performance car owners (Alfa Romeo, BMW, Ferrari and Lancia) that was personal and second to none.


Emblem became a very successful Ferrari specialist, later becoming one of the first factory approved Ferrari dealers on the South Coast. The name became synonymous within the UK for its’ passion for Italian sports cars. This business was sold upon the retirement of John Woodfield and the Emblem name disappeared from the scene.

Emblem Today

Emblem Sports Cars Limited was relaunched some years later in Bournemouth and includes team members who served their apprenticeship at the Pimperne premises. Emblem continues the levels of personal service and specialisation so successfully established over 40 years before by the late John Woodfield.


We are passionate about our core values of INTEGRITY, TRANSPARENCY and PERSONAL SERVICE. Fully equipped with the very latest diagnostic equipment, tooling and components for Ferrari, Lamborghini and Maserati, our principal technicians have over 40 years combined main dealer experience ranging from the 1960’s V12 to F40 and Enzo for Ferrari and from Bi-turbo to the latest models for Maserati.

For Lamborghini from Countach and Diablo to Gallardo and Huracan.


Please contact Tim, Myles or Martin to discuss your requirements in confidence without obligation.

Emblem through the ages...
Show More

Talk To The Team Today!

Have a technical query? Looking for advice?

Need to book your car in?

Call us on 01202 722247 or use the contact from.

  • Emblem Sports Cars On Facebook
  • Emblem Sports Cars On Instagram
  • Emblem Sports Cars On YouTube
Emblem Sports Cars Limited,
Unit 2c & 2d, Sharp Road, Poole, Dorset BH12 4BG
Opening hours:
8.30 to 5.30 Mon to Fri
9.30 to 12.30 Sat
01202 722247

Registered office 118 Old Milton Road, New Milton, Hants BH25 6EB

Registered in England & Wales No 04446508  |  VAT Reg No 840 31 4561

© 2020 by Emblem Sports Cars.
Proudly managed by Blades Media & designed by Landmark Creative Studios