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Just as these supercars get better with age, our level of knowledge and experience has expanded over the years making us now one of the leading companies to take care of your pride and joy.  


The South Coast's independent specialists devoted to Ferrari, Maserati and Lamborghini. Established name, traditional values and a highly personal service at a competitive price. With a professional team who have between them over 60 years experience, we passionately believe in quality and integrity, applying the highest possible standards in everything we do.

Emblem's DNA

Emblem Sports Cars (UK) started life in 1972 when the founders – John and Maria Woodfield - purchased a 24 year old country business known as Pimperne Garage in Dorset. Their objective was to provide the South Coast with a service for high performance car owners (Alfa Romeo, BMW, Ferrari and Lancia) that was personal and second to none.


Emblem became a very successful Ferrari specialist, later becoming one of the first factory approved Ferrari dealers on the South Coast. The name became synonymous within the UK for its passion for Italian sports cars. This business was sold upon the retirement of John Woodfield and the Emblem name disappeared from the scene.


Emblem Sports Cars Limited was relaunched in 2004 in Bournemouth and includes team members who served their apprenticeship at the Pimperne premises. Emblem continues the levels of personal service and specialisation so successfully established over 40 years before by the late John Woodfield.

We are passionate about our core values of INTEGRITY, TRANSPARENCY and PERSONAL SERVICE. Fully equipped with the very latest diagnostic equipment, tooling and components for Ferrari, Lamborghini and Maserati, our principal technicians have over 40 years combined main dealer experience ranging from the 1960’s V12 to F40 and Enzo for Ferrari and from Bi-turbo to the latest models for Maserati.


For Lamborghini from Countach and Diablo to Gallardo and Huracan.


Please contact Tim, Myles or Martin to discuss your requirements in confidence without obligation.

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